Cole Haan

Project Overview:A comprehensive UX and UI update to modernize a major footwear brands’ digital product experience. The goal was to elevate its online presence, streamline the path to purchase, simplify wayfinding and discovery, and create a flexible, modular system that would suit various campaigns.

Scope:Brand Strategy
Brand Identity
Website Redesign

Role:UX/UI
Digital Design
Prototyping
Design System

Agency:VSA Partners



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