Project Overview:A comprehensive UX and UI update to modernize a major footwear brands’ digital product experience. The goal was to elevate its online presence, streamline the path to purchase, simplify wayfinding and discovery, and create a flexible, modular system that would suit various campaigns.
Brand Identity
Website Redesign
Role:UX/UI
Digital Design
Prototyping
Design System
Tools:Figma
Illustrator
Agency:VSA Partners